Monday, July 28, 2008

Best Practices in Fair Use for Online Video

Best Practices in Fair Use for Online Video Released

How to Stay Legal in Remix Culture? When is it fair and legal to use other people's copyrighted work to make your own? What's the line between infringement and fair use?

American University’s Center for Social Media announces the release of a new code of best practices in fair use for creators and users of the professional and amateur online videos (centerforsocialmedia.org/remix).

The code, grounded in the practices of online video makers and in the law, was collaboratively created by a team of scholars and lawyers from leading universities. It was coordinated by American University Professors Pat Aufderheide and Peter Jaszi.

The code identifies, among other things, six kinds of unlicensed uses of copyrighted material that may be considered fair, under certain limitations. They are:

  • Commenting or critiquing of copyrighted material.
  • Use for illustration or example.
  • Incidental or accidental capture of copyrighted material.
  • Memorializing or rescuing of an experience or event.
  • Use to launch a discussion.
  • Recombining to make a new work, such as a mashup or a remix, whose elements depend on relationships between existing works.

Before the code’s release, there was no clear statement about what constitutes fair use in online video.

Code of Best practices Committee Members:


Co-chairs
Peter Jaszi, professor of law, faculty director of the Glushko-Samuelson Intellectual Property Clinic, Washington College of Law, American University
Patricia Aufderheide, professor, director of the Center for Social Media, School of Communication, American University

Members
Michael C. Donaldson, Esq., Los Angeles
Anthony Falzone, lecturer, executive director, Fair Use Project, Stanford Law School
Lewis Hyde, Richard L. Thomas Professor of Creative Writing, Kenyon College; fellow, Berkman Center for Internet and Society, Harvard University
Mizuko Ito, research scientist, School of Cinematic Arts, University of Southern California
Henry Jenkins, professor, program head, comparative media studies, Massachusetts Institute of Technology
Michael Madison, associate dean for research, associate professor of law, University of Pittsburgh School of Law
Pamela Samuelson, Richard M. Sherman Distinguished Professor of Law and Information, University of California, Berkeley
Rebecca Tushnet, professor, Georgetown University Law Center, Georgetown University
Jennifer Urban
, clinical associate professor of law; director of Intellectual Property and Technology Law Clinic, University of Southern California

MULTIMEDIA ELEMENTS
QUOTES

CSM quote:

  • Patricia Aufderheide, Professor, Director of the Center for Social Media, School of Communication, American University

“This code of best practices will protect an emerging creative zone—online video—from de-facto censorship,” said Aufderheide. “Creators, online video providers and copyright holders will be able to know when copying is stealing and when it’s legal.”

  • Peter Jaszi, Professor of Law, Faculty Director of the Glushko-Samuelson Intellectual Property Clinic, Washington College of Law, American University

“The fair use doctrine is every bit as relevant in the digital domain as it has been for almost two centuries in the print environment,” said Jaszi. “Here we see again the strong connection between the fair use principle in copyright and the guarantee of freedom of speech in the Constitution.”

Third party quote:

  • Dean Jansen, Outreach Director, Participatory Culture Foundation

“For anyone who has wondered, ‘Will I be sued for creating and posting this video online?,’ the code of best practices in fair use is an invaluable guide,” said Dean Jansen, outreach director for the Participatory Culture Foundation, the organization behind Miro.

Third party quote:

"Political remixers badly need the Code of Best Practices, because they want their work to circulate widely as a form of criticism with some impact in the world. They also don’t want to be hostage to DMCA takedowns (which is when a copyright holder asks a provider like YouTube to take down a video, because it infringes their copyright), or at least they want to have good arguments for a counter-takedown," said New York remix artist Jonathan McIntosh.

“As well, many non-profits and other organizations really want to make political remixes, but they’ve been afraid to try, because they’re worried about incurring legal expenses,” he said. “This Code will make it much easier to know when you’re going to be within the law.”


Please contact CSM to arrange an interview and/or for additional quotes.

CSM Boilerplate:

The Center for Social Media showcases and analyzes strategies to use media as creative tools for public knowledge and action. It focuses on social documentaries for civil society and democracy, and on the public media environment that supports them. The Center is part of the School of Communication at American University.

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Tuesday, July 22, 2008

My Second Twebinar

My Second Twebinar

Today was my second Twebinar day. The Twebinar is a Web-based social media seminar conducted via online video session and Twitter live stream. It was organized by Radian6 and hosted by Chris Brogan.

The Twebinar's theme was: "Who really owns your brand?" It was announced as "a roundhouse discussion on all that's brand in the Web2.0 world."

Some of the questions of today's Twebinar were: "Where are all of the conversations? Does it matter whether it's begun by an influencer? What can you do now that you can't control every aspect of a brand? Who, if anyone, owns 'your' brand?"

Compared to the first Twebinar, I was glad to notice the improvements. Almost all of the points I made here were addressed in the right manner:
  • Twebinar #2 was more interactive because Chris discussed with his guests in real time and addressed some of the questions being raised via Twitter.
  • This time, Twebinar was more structured, focused on one topic--the destiny of brands in the social media world.
  • Twebinar #2 was a live-stream session, featuring "live" speakers, and sparkling conversations (much more social than the first one).
  • The Twitter conversation was centralized through one Twitter stream.
However, the Twebinar was not as exciting as expected.

It seems that our social media leaders got a little tired and lost their "evangelistic" attributes. Or is it just the fact that we need to find some new perspectives in our social media discussions? Should we let some fresh air in our social causerie?

What do you think?

Sunday, July 20, 2008

Social Media for Government

Social Media for Government

DoD’s engagement in social media is a good example of governmental institutions opening up and embracing new tools and vehicles and streamlining their overall communication programs. What is especially valuable is that:

  • DoD successfully combines traditional and new media platforms in reaching to its stakeholders. As a result, DoD’s communication program operates on two levels: not only that the traditional media coverage influences online but also the other way around. For instance, Jack Holt, DoD’s Chief of New Media Operations and its new media strategist, has pointed out the effectiveness of DoD’s Bloggers Roundtable practice: not only that it helped DoD to gain a significant online coverage, but it also placed DoD on the front page of the Washington Post. The Washington Post journalist picked up the story about re-educating Iraqi detainees from the DoD’s beat bloggers and the official transcript of the Bloggers Roundtable session, and wrote an article on the topic. Here is the explanatory video:

Together with the bloggers relations (Bloggers Roundtables) and outreach, the DoD has its own blog as well as its own online video channel--DoD Live new media vlog (constantly updated with the option to subscribe to it via RSS).

  • DoD also produces audio and video podcasts. Did you know that the top government podcasts downloaded from iTunes are from DoD?
  • You can subscribe to DoD’s content via RSS
  • DoD has Flickr account
  • The effectiveness of DoD’s social media initiative is partly due to the decision to make Holt the DoD’s digital strategy front man. I incidentally stumbled upon a pitch letter he wrote recently to announce DoD’s Bloggers Roundtable and it clearly testifies his PR skills. It’s short, effective, and to the point:

"Who wants to talk to the guy who flew the first C130 relief flight into Burma?

Bloggers Roundtable w/Capt. Trevor Hall, USAF, the pilot-in-command of the C-130 Hercules transport aircraft to fly the first emergency relief supplies into Rangoon International Airport in Burma.

Wednesday 14 May
0900 Eastern

Can you make it?"

Overall this is a good example on how to integrate social media with traditional channels to maximize your communication efforts and results. However, I am purposely avoiding commenting on DoD’s overall mission. My focus here is only on its communication strategy and its integration of the mainstream and social media.

Some more examples of social media used by the government:

Government agencies host 30 ongoing blogs on various subjects, from AIDS awareness to personal blogs of agency officials. Here are some more examples:

The CIA uses Wikis
The NOAA has an island in Second Life
The TSA has a blog Evolution of Security (featuring Blogger Bob, some say the government celebrity blogger)

Know some more examples? Share them with me…

Wednesday, July 16, 2008

Time for some campaignin'

Send a JibJab Sendables® eCard Today!

Thursday, July 10, 2008

Social Media News Release

Social Media News Release


American University's Center for Social Media recently announced the release of a Code of Best Practices in Fair Use for Online Video. This document, created by a team of scholars, lawyers, and new media enthusiast from leading universities, is "a clear statement about what constitutes fair use in online video." Before the code's release, there were no adequate documents on this issue.


I'm currently developing a social media news release (SMNR) that will spread the word on the code of best practices. The traditional, mainstream press release for the code can be found here. My first draft of the SMNR for the Center for Social Media, which is a "work in progress" (it will have sidebars, not so many pages) looks like this:

And here is a simple flaw chart:
SMNR is a new revamped version of the traditional news release. It serves the same purpose as the traditional one--to spread the news about any relevant event, product, etc .


After more than 100 years of being used in the same, standard format, in 2006/2008 (thanks to Todd Defren from the SHIFT communications who offered the first and second SMNR template and Tom Foremski and his famous blog post "Die! Press Release! Die!") traditional press release evolved and started to assimilate some social media components. It became less narrative, more visual, and easier to share among the online communities. The new release is comprised of short bulleted facts, multimedia (images, video, audio), links, quotes, and tags. With the 2008 version, SMNR became even more interactive, with embedded links for comments.

I'm still looking for the best template/software for my SMNR so if you have any suggestions and experience in developing SMNR do let me know!