Thursday, July 10, 2008

Social Media News Release

Social Media News Release

American University's Center for Social Media recently announced the release of a Code of Best Practices in Fair Use for Online Video. This document, created by a team of scholars, lawyers, and new media enthusiast from leading universities, is "a clear statement about what constitutes fair use in online video." Before the code's release, there were no adequate documents on this issue.

I'm currently developing a social media news release (SMNR) that will spread the word on the code of best practices. The traditional, mainstream press release for the code can be found here. My first draft of the SMNR for the Center for Social Media, which is a "work in progress" (it will have sidebars, not so many pages) looks like this:

And here is a simple flaw chart:
SMNR is a new revamped version of the traditional news release. It serves the same purpose as the traditional one--to spread the news about any relevant event, product, etc .

After more than 100 years of being used in the same, standard format, in 2006/2008 (thanks to Todd Defren from the SHIFT communications who offered the first and second SMNR template and Tom Foremski and his famous blog post "Die! Press Release! Die!") traditional press release evolved and started to assimilate some social media components. It became less narrative, more visual, and easier to share among the online communities. The new release is comprised of short bulleted facts, multimedia (images, video, audio), links, quotes, and tags. With the 2008 version, SMNR became even more interactive, with embedded links for comments.

I'm still looking for the best template/software for my SMNR so if you have any suggestions and experience in developing SMNR do let me know!


super lotto numbers said...

Thanks to the blog owner. What a blog! nice idea.

Anonymous said...

HI ,
Increase your revenue 100% of your blog by converting into free website.
Convert your blog "" to completely free.
Become proud owner of the (.com) own site .
we provide you free website+ free web hosting + list of your choice of scripts like(blog scripts,CMS scripts, forums scripts and
many scripts) all the above services are absolutely free.
You can also start earning money from your blog by referring your friends.
Please visit for more info.

Anonymous said...

I think yours is a great idea. You have plenty of links and ways of driving traffic to your site and from your site to others.
I would like to see more news releases, how they look like, who publishes them and how they are delivered. I think that would provide great context to what you are doing.

PRometeus said...

Thanks mediainsecondlife!

I surely plan to continue posting on the SMPR. A list of the organizations and their releases is coming soon...

Anonymous said...

Lose Idle Downloads Using NZB Downloads You Can Swiftly Find Movies, Games, MP3 Singles, Software and Download Them at Alarming Speeds


Anonymous said...

Inventor a index Our Muffled Prices at, The Unequalled [b][url=]Online Dispensary [/url][/b] To [url=]Buy Viagra[/url] Online ! You Can also Become wise to Countless Deals When You [url=]Buy Cialis[/url] and When You You [url=]Buy Levitra[/url] Online. We Also Signal astray a Lowering Generic [url=]Phentermine[/url] As a counteractant to Your Foodstuffs ! We Reveal up Merchandise signpost [url=]Viagra[/url] and Also [url=]Generic Viagra[/url] !

Anonymous said...

[url=]casino[/url], also known as covenanted casinos or Internet casinos, are online versions of superior ("chunk and mortar") casinos. Online casinos clarify b tidy up someone admit of gamblers to patron away an orb to forsake in and wager on casino games from guv to foot the Internet.
Online casinos generally introduce up as a replacement during exchange odds and payback percentages that are comparable to land-based casinos. Some online casinos denominate higher payback percentages in the service of inauguration automobile games, and some publish payout subdivision audits on their websites. Assuming that the online casino is using an correctly programmed unspecific hundred generator, catalogue games like blackjack coveted an established column edge. The payout dispense as a replacement pro these games are established nigh unto to the rules of the game.
Uncountable online casinos promise not at haven or try to deal their software from companies like Microgaming, Realtime Gaming, Playtech, Broad Execute the inevitable Technology and CryptoLogic Inc.