Today was my second Twebinar day. The Twebinar is a Web-based social media seminar conducted via online video session and Twitter live stream. It was organized by Radian6 and hosted by Chris Brogan.
The Twebinar's theme was: "Who really owns your brand?" It was announced as "a roundhouse discussion on all that's brand in the Web2.0 world."
Some of the questions of today's Twebinar were: "Where are all of the conversations? Does it matter whether it's begun by an influencer? What can you do now that you can't control every aspect of a brand? Who, if anyone, owns 'your' brand?"
Compared to the first Twebinar, I was glad to notice the improvements. Almost all of the points I made here were addressed in the right manner:
- Twebinar #2 was more interactive because Chris discussed with his guests in real time and addressed some of the questions being raised via Twitter.
- This time, Twebinar was more structured, focused on one topic--the destiny of brands in the social media world.
- Twebinar #2 was a live-stream session, featuring "live" speakers, and sparkling conversations (much more social than the first one).
- The Twitter conversation was centralized through one Twitter stream.
- Richard Binhammer (Dell) was a good choice--spontaneous, insightful and down to earth.
It seems that our social media leaders got a little tired and lost their "evangelistic" attributes. Or is it just the fact that we need to find some new perspectives in our social media discussions? Should we let some fresh air in our social causerie?
What do you think?